EBay now protects the rights of Sellers in it. It has created 'Verified Rights Owner' programme (VeRO). If the owner of a property finds 'Selling lists' in eBay contain his property, infringing his intellectual property rights (such as trademark and copyright), he can easily report about it in this programme, VeRO. EBay guides these owners in reporting such infringements; read about it --> here. It also advises its Sellers to avoid creating 'Selling lists' that may infringe on intellectual property rights of other Sellers - by its guidelines. It also advises to read the VeRO programme participants' policies on protecting their rights, and not to use another Seller's picture or description. It is a good move in the interest of eBay itself also, to ensure that infringing items are removed from its site! Read down here its communication about VeRO:
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